Realtiy plans and films unit walkthroughs and launch content for developers and brokers — shot in a real buyer's walking order, with written permits, and clear limits on what may be said about payment plans and delivery before any camera opens.
The tour route — at a glance
Project types
A family apartment, a retail unit, an office and a chalet are not sold with the same argument. Packs are planned around how each type's buyer actually decides.
Homes for families and permanent living: tours in the order of a resident's day — schools, services, privacy — filmed so the buyer pictures their morning in it, not just its finishing.
Tour focus: a resident's daily route · storage & services · natural daylight
Retail and F&B units: content built on the frontage, the real footfall around the location, and operating readiness — the numbers a business owner decides by.
Tour focus: frontage & real footfall · neighbours & anchors · peak hours
Workspaces are sold on productivity: a reception that suits your clients, real meeting rooms, and infrastructure ready from day one — tours that speak an operations manager's language, not a decorator's.
Tour focus: reception & meeting rooms · infrastructure & readiness · business-district context
Resort and second-home units: the sea actually visible from the balcony, the beach distance on foot, and village life outside the season — content that answers "how would I live there?", not "does it look nice?".
Tour focus: the real view from the unit · beach & services on foot · life all year round
The walkthrough route
This is the filming order itself inside any unit: the same order as a real buyer's visit. Reversing it is why most project videos don't sell.
We start at the entrance, like any real viewing, and the viewer decides in that moment whether to continue — so no aerial shot and no project logo comes before it.
Living room, kitchen, bedrooms, bathrooms, balcony — in the order of a resident's day, each room with one sentence about its real use, not poetic description.
Storage, a working kitchen, how many bathrooms serve whom, what the balcony actually fits — at honest scale with real-size furniture, no widening lenses.
We finish outside the unit: the project's amenities that will actually be used, and the location against the city. A buyer buys their day — but the unit comes first.
Services
Every service is a pack: what gets filmed, what you receive, and what usage is included — written before anything is produced.
Creator-shot tours inside real units — in a buyer's walking order, at honest scale, with the practical details covered — built to turn a viewing into a booked visit.
Launch content that builds trust before delivery: tours of the developer's delivered projects, dated construction-progress series, and concern-question videos — with hard lines around any financial talk.
The parent brand's own content: project stories, corporate films and a steady social presence that makes the developer's name itself part of the buying decision — not just its projects' names.
Recurring content under the agent's own name: unit tours, area and opportunity explainers, and a steady presence that makes them the name a buyer remembers when they decide to move.
Coverage of launch day itself: coordinated creator invitations, same-day content from the event, and a post-launch asset pack — the night that generates a launch's interest, filmed properly.
Guides for developers & brokers
Four guides from the way tours and launches are actually run. Read them and execute in-house, or leave the whole execution to us.
Walk in a buyer's daily order, shoot at honest scale, finish with context. And why the compound-first order kills most project videos.
Read the guide ↓Five layers of pre-delivery content: the delivered record, dated progress, an honest show unit, concern videos — and the render rule.
Read the guide ↓Five parts: location and unit facts, may-say / may-not-say limits on payment talk, disclosure and filming rules, and must-show moments.
Read the guide ↓The Saudi buyer starts on platforms before the sales gallery: real tours, official facts and content that builds trust from first ad to handover.
Read the guide ↓The guides, in full
All three guides in full — no download, no gate.
Guide 1 · Walkthroughs
A unit video that sells is shot as a buyer's walk, not an architecture commercial. Aerial landscaping and lake shots earn admiration for the project — but what converts into a booked visit is an honest tour inside a unit the viewer can picture living in. We build the tour like this:
The last part of the tour is the unit's context: the project around it, the amenities that will genuinely be used, and the location against the city. A buyer is not buying metres — they are buying what their day will look like. But the order is fixed: the unit first, the compound last — the reverse of most project videos, and why most of them don't sell.
This is the tour method Realtiy runs for developers — selected creators, a written tour plan, and clear usage rights. Book a free consultation or message us on WhatsApp.
Guide 2 · Off-plan launches
In off-plan, the product being sold is trust. The buyer pays into a promise — so the content that works is not glossy renders but a sequence of evidence that this developer actually delivers and this project is actually moving. Good launch content is built from five layers:
Renders and designs have their place — explaining the concept and the design. But any render appearing in content is clearly labelled a design, not footage. Confusing the two is the fastest way to destroy a launch's credibility, and a buyer who discovers the confusion themselves does not come back.
Realtiy builds launch content in these layers — from delivered-record tours to progress series to question videos. Book a free consultation or message us on WhatsApp.
Guide 3 · The brief
A real-estate tour brief is not an ordinary product brief — the creator here speaks about sensitive financial and legal facts, so the brief must draw the line precisely between what is said and what is never said. Its structure is five parts:
The district and area, the nearest landmarks and services, and distances and times exactly as the developer publishes them — the creator rounds no number and invents no location advantage that is not in the project's official materials.
Area, layout (rooms and bathrooms), floor and type, and the delivered finishing level — and if the tour is in a furnished show unit, the brief states plainly what in frame is included in delivery and what is not.
Paid-partnership disclosure appears in the content itself per platform rules. Renders are named renders. Access permits and drone filming — where used — are production's responsibility and arranged before the day; a creator never films in a place or a way that was not permitted.
A full tour in natural walking order, vertical format, the creator on camera or in voiceover per their account's format, and context shots last. Deliverables and usage scope are agreed in writing before filming: the video count, whether raw footage is included, and usage — organic and paid, and for how long.
This is the brief structure Realtiy hands every creator before any tour — clear limits, so the content comes out free, honest and safe. Book a free consultation or message us on WhatsApp.
Guide 4 · Saudi market
The Saudi buyer meets your project on platforms before visiting your sales gallery — so project content is not a side ad; it is the first sales tour. And every city has a different audience: Riyadh looks for new districts and growth, Jeddah for the view and the lifestyle, the Eastern Province for proximity to work centres and family calm. Winning content speaks each city's language and builds only on the project's official facts.
A properly briefed creator tour of a show unit or an actual site answers the buyer's first question: "what does the place really look like?" — a natural walking order, real light, and the district's context at the end of the tour. Renders are named renders, and a show unit is declared a show unit.
Payment plans, delivery dates and launch offers are stated exactly as the developer publishes them — with no promise of investment return or price appreciation, in Saudi Arabia as in every market we work in. This is not just legal caution; it is what keeps the audience's trust in the project and the developer.
An off-plan launch needs trust content (the developer, the location, the masterplan), the selling phase needs tours and unit detail, and the run-up to handover needs life content: services, schools and the daily feel of living there. One connected series beats one big ad that gets forgotten.
Have a project in Saudi Arabia and want its content built right from launch? Book a free consultation and let your project's first tour work for you.
Real work
From the content series of Kayan Lifts — an influUGC client in elevators — and a residential-buildings lift-awareness series: the content that answers residents' and buyers' questions before they call.
FAQ
Short answers, in writing — the same limits that end up in the brief and the agreement.
Filming is arranged in writing before anything else. The developer grants access to the agreed units and areas, and we coordinate the tour plan, creators and schedule — so no filming happens without a clear permit, and no creator enters a place that was not agreed.
A creator states only the published facts in the brief: the official payment plan, the announced delivery date, and the unit's specifications. Strictly forbidden: promises of returns or price appreciation, invented delivery dates, or figures not approved by the developer — all written into the brief itself before filming.
We film what builds trust before delivery: the developer's actually delivered projects, show units and real finishing, dated construction progress, and tours of the actual site. Renders are labelled as renders whenever they appear — no design is ever sold as reality.
Usage scope is agreed in writing before production: where the videos may run (project pages, your organic channels, your paid ad accounts), on which platforms, and for how long. The scope you buy is the scope in your agreement — and whitelisting through the creator's account is arranged per creator when your pack includes it.
The exact schedule is approved in a written plan before production. It depends on the number of units and creators, access arrangements and creator availability — so the plan is built around your sales calendar and launch timing, not a generic promise.
No prices are published. Packs have a defined structure — a number of tours, videos and a usage scope — and are priced in a written quote after a free consultation or brief, based on the project's size and the content it needs.
Book a free consultation or message us on WhatsApp — tell us where the project is and what unit types you have, and we come back with a written pack structure before any commitment.